To mainstream 1.5-living, we need to take every opportunity we can to communicate about it…

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Greengo
2023-02-01

The EU 1.5° Lifestyles project is unique among research projects as it has a full year – the fourth year of the project – dedicated to communication and dissemination activities with various stakeholders.

However, as a project team we are very conscious of the fact that in order for this year to be impactful, we need to build up our communication with all the relevant stakeholder groups. Thus, we are already communicating with them as often as we can, also integrated into our ‘usual’ activities. Below we provide a few examples of this.

In Spain, Prof. Dr. Marta Rey García from project partner UDC introduced the Climate Puzzle at the “Sustainability and Circular Economy in Practice: What can we do?” seminar that she delivered during the Solidary Recycling Campaigns at the Senior University of the UDC. The seminar aimed for citizens to adopt more sustainable lifestyles through using the Climate Puzzle as an engagement & interaction tool for discovering low-carbon lifestyle options, as well as pathways to integrate into everyday life.

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udc poster
Figure 1: The advertisement of the Senior University event

 

In Latvia, project partner Green Liberty went all out to interact with a wide variety of participants from all age groups by gamifying the discussions around 1.5° lifestyles. One of the games played at the event was the Climate Puzzle developed in the EU 1.5° Lifestyles project. 

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Gamification Latvia
Figure 2: Researchers’ night participants playing with the Climate Puzzle

 

 Given the energy crisis in Europe, and the pressing need to reduce energy consumption, the interest in everyday energy saving options greatly increased all over Europe. On the one hand, the project team has made an effort to connect its low-carbon lifestyle options campaign to saving energy directly. On the other hand, some of the project partners, e.g. GDI in Hungary, started a local energy saving and low-carbon lifestyle options campaign to explicitly connect the two. The campaign enjoys great interest by the media in Hungary.

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newsletter
Figure 3: The Small Footprint (Kislábnyom) newsletter and lifestyle tips in Hungary now include a 1.5-degree lifestyles section

 

As several EU 1.5° Lifestyles project partners are universities, the EU 1.5° Lifestyles team are trying their best to involve students at the relevant university in our activities. With the support of our EU 1.5 Lifestyles project partner at the WWU Münster - Münster University, three students co-designed a “Student Thinking Lab” dealing with 1.5° lifestyles, as part of their studies. And at the University of Leiden, project partners delivered a lecture to students on 1.5° lifestyles.

To support teaching activities focusing on 1.5° lifestyles, our project team is also developing a MOOC – follow us to be the first to know about it.

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wwu student lab
FIgure 4: Students participating at the Thinking Lab at WWU

 

The research director of project partner GreenDependent Institute, Edina Vadovics, was one of the speakers of the roundtable discussion about climate neutrality at 60th Itinerary Conference of the Hungarian Economic Association with professor Mária Csutora from Corvinus University and Dr. Péter Kaderják, head of the Zero Carbon Hub, former Secretary of State for Energy and Climate Policy. They had a broad conversation about climate neutrality in Europe, the carbon footprint of Europeans and what would it mean to reduce it to a sustainable size.

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GDI roundtable
Figure 5: The three roundtable participants, with the moderator (on the right)

 

Inspired by participation at the Stakeholder Thinking Lab in Hungary, the management of Greengo, an electric car-sharing enterprise offered to promote 1.5-degree living on one of their cars. So, from the beginning of February to the end of November in 2023, a car promoting the lowering of personal carbon footprints will be around in the streets of Budapest. 

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greengo car
Figure 6: The electric car – part of the Greengo fleet – with the 1.5-degree lifestyles message

 

Compiled by Edina Vadovics, GreenDependent

Source of pictures: EU 1.5° Lifestyles consortium partners ©